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Like & Destroy
Like & Destroy
Like & Destroy
(Multidisciplinary event poster design)
(Multidisciplinary event poster design)
December 2022
December 2022
Multidisciplinary
Multidisciplinary



(Project description)
(Project description)
Like and Destroy was a collaborative event assignment during my second year at the Willem de Kooning Academy. We were tasked with creating an event/installation that communicated something about our society of the spectacle. My group, Trespassers Will Be Forgiven, wanted to address and visualize the effects of social media on our collective psyche. For this project we built a set out of hundreds of images we collected on social media which our performance was filmed on. The subject wears a custom jacket with which she shovels colored pebbles that visualize social media interaction. Over time, the weight of the stones drag her down. This performance was recorded and projected over the installation. Viewers could put on the jacket themselves and take pictures using the background.
Like and Destroy was a collaborative event assignment during my second year at the Willem de Kooning Academy. We were tasked with creating an event/installation that communicated something about our society of the spectacle. My group, Trespassers Will Be Forgiven, wanted to address and visualize the effects of social media on our collective psyche. For this project we built a set out of hundreds of images we collected on social media which our performance was filmed on. The subject wears a custom jacket with which she shovels colored pebbles that visualize social media interaction. Over time, the weight of the stones drag her down. This performance was recorded and projected over the installation. Viewers could put on the jacket themselves and take pictures using the background.
(Design challenge)
(Design challenge)
The main challenge was to translate the abstract and complex effects of social media into a tangible and engaging physical experience. We needed to create a visual metaphor that was powerful enough to communicate our message without being overly simplistic. A core part of this challenge was designing a multi-layered experience that included a physical installation, a recorded performance, and a direct interactive element for the audience.
The main challenge was to translate the abstract and complex effects of social media into a tangible and engaging physical experience. We needed to create a visual metaphor that was powerful enough to communicate our message without being overly simplistic. A core part of this challenge was designing a multi-layered experience that included a physical installation, a recorded performance, and a direct interactive element for the audience.






(The process)
(The process)
The process began with our group collectively exploring the themes of social media and its psychological impact. We worked together to collect hundreds of images from various platforms to build the physical set. We designed a custom jacket, and then filmed a performance that would serve as the central visual narrative. The performance was then recorded and projected over the installation, allowing the audience to engage with the art in a multi-sensory way.
The process began with our group collectively exploring the themes of social media and its psychological impact. We worked together to collect hundreds of images from various platforms to build the physical set. We designed a custom jacket, and then filmed a performance that would serve as the central visual narrative. The performance was then recorded and projected over the installation, allowing the audience to engage with the art in a multi-sensory way.


(Key takeaways)
(Key takeaways)
This project was an incredible opportunity to use design to make a powerful social commentary. It was a pivotal experience in understanding how to blend physical and digital media to create an immersive and thought-provoking experience. The project provided me with invaluable experience in collaborative creative problem solving and in translating complex ideas into a compelling visual metaphor. Working within a multidisciplinary team to materialize a shared vision was particularly rewarding, as it underscored the importance of my role in bringing our collective concept to life.
This project was an incredible opportunity to use design to make a powerful social commentary. It was a pivotal experience in understanding how to blend physical and digital media to create an immersive and thought-provoking experience. The project provided me with invaluable experience in collaborative creative problem solving and in translating complex ideas into a compelling visual metaphor. Working within a multidisciplinary team to materialize a shared vision was particularly rewarding, as it underscored the importance of my role in bringing our collective concept to life.
(Gallery)
(Gallery)
























Rotterdam, the Netherlands
2:45 PM
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Rotterdam, the Netherlands
2:45 PM
Reach out!
Let's connect
Reach out
Say hi :)
Tap in!
Rotterdam, the Netherlands
2:45 PM
Reach out!
Let's connect
Reach out
Say hi :)
Tap in!
Rotterdam, the Netherlands
2:45 PM
Reach out!
Let's connect
Reach out
Say hi :)
Tap in!